What next?

[Cosmic Kitten]

13. What next...

It seems obvious that Branding, Framing,
and capturing the Narrative are central.

Do we have anyone here who works in PR?
If you want to get attention you need to MARKET.
But what are you marketing?

Addressing "policies" is fine but it's not a brand
people can identify with and get behind.
There needs to be a groundswell, first.
Petitioning to end wars if a worthy cause...
but unless a significant number gets behind
the idea it goes nowhere.

And as far as Branding and framing goes
I'm perplexed at the push for "Roosevelt".
I comes off as out of touch with today's demographics.
Could millennials get behind Roosevelt?
Will minorities, immigrants, women identify with Roosevelt?
With a rising Hispanic electorate, Roosevelt would be a big miss.

If the brand is poorly conceived it's not going anywhere.
Look at the most successful advertising campaigns.
How could "Roosevelt" be appealing in today's marketplace of ideas?
It's largely a harken to days gone by, not forward thinking.