I don't know what the overall average attendance was, but I'm given to understand the league did pretty well, overall. It's poised to grow, with the overall uptick in interest the (men's) World Cup will bring next year, then the women's World Cup the year after. Good times...
We're a bit of an aberration here in Portland: the Thorns' average attendance of a little over 13,000 not only dwarfs the rest of the league, it is also higher than several MLS teams, three La Liga teams, some Serie A teams, etc. Heck, we had several hundred people show up at the airport yesterday when the Thorns' plane got in. 
I agree about how good the women's game has become to watch. There's never going to be the speed and power you see at the top of the men's game...biology is inflexible that way. But players like Megan Rapinoe and Tobin Heath have skillsets as good as anyone playing. And when a team really comes together as a team, and "the beautiful game" unfolds, gender doesn't really matter.
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