Was at bass pro shop this afternoon

[SonofDonald]

11. Advertising costs lots of money

And do you think for a moment any of these company's will take a loss on predicted profit to pay for advertising?

You have to spend money to make money but the consumer is paying for all the advertising, contest prizes, t-shirts and all.

I used to use a big time nationally known insurance company for my classic and collector cars, my costs for my 98 Cobra Convertible started at $650 a year and after four years was almost $800.

The insurance company sponsors auto shows, an online price guide, commercials galore, a monthly magazine and more.

I decided to go look at their main competitor, now my Cobras insurance is $315 a year.
I can drive it more miles a year, my policy's are way up in per person amounts and my cars insured worth is the same as it was.

Somebody pays for all that advertising and such, it's the consumer.