It's the closest to natural lighting and easier on the eyes than some of those really cool white bulbs. Too warm or too cool and you greatly affect your perception of surrounding colors. Our family does a lot of art, so it makes a difference to us. You really just have to try them, I've ended up with a few too warm whites (look almost yellow).
The other thing that bugs me are the bulbs that take a long time to come on once the light switch is flipped. I hate shopping at Walmart, but we did find a decent, faster responding, "soft" white bulb there. I think we've replaced about 70% of the bulbs in our house.
We used the really warm color in our outdoor coach lights. I thought the yellowish look may deter bugs without putting one of those yellow bug lights in. So far, it seems to be working fairly well judging by the small amount of spiderwebs that have reappeared.
We've wired our own for some art projects and found that 3/5ths warm to 2/5ths cool is a good ratio. 
Here's a good graphic showing the major range of whites:
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