Let's talk "messaging"

[maxrandb]

The consensus seems to be that the Democratic Party has a messaging problem, as if just finding the "right" message will secure victory in the right electoral combination of states.

It's a much deeper problem than that, and it's a much "simpler" answer than that.

The problem is NOT the Democrats messaging, it's the Retrumplican messaging.

Retrumplicans have a very simplistic message:

- NOTHING MATTERS EXCEPT VICTORY AND POWER.

That's it! That's the message they have honed through 50 years of hate-radio, Faux News and Social Media propaganda.

How do you compete against a party where nothing but power matters?

For Retrumplicans and their voters NOTHING ELSE MATTERS.

- Racism doesn't matter
- Fascism doesn't matter
- Rape/Sexual Assault doesn't matter
- Violence doesn't matter
- Insurrection doesn't matter
- Democracy doesn't matter
- Fraud doesn't matter
- Corruption doesn't matter
- Truth doesn't matter
- The message of Christ doesn't matter
- Felony conviction doesn't matter
- Pedophilia and incest doesn't matter
- Cruelty doesn't matter
- Factual debate doesn't matter
- Death/lack of medical care doesn't matter
- Starvation doesn't matter
- Thought doesn't matter

I can prove my hypothesis.

If Donnie Dipshit had run as a Democrat, he wouldn't have gotten 15% of the vote.

He could have run as a liberal, with a justice reform policy drafted by the ACLU, and he wouldn't win more than 5% in a Democratic primary.

There is simply no way that Democratic Party voters would have ignored the criminality, predatory behavior toward women, fraud, corruption and ABJECT STUPIDITY.

We just wouldn't and couldn't. He had to run as a Retrumplican, because NOTHING MATTERS to them, except power.

It really is a conundrum.

I don't desire a "liberal authoritarian savior", who will do and say anything to win, or would require my party to excuse and ignore their unfitness for office.

It's not the "message". It's that less than 50% of voters in the right majority combination of electoral states have happily sold their souls to the devil. There is NO "message" that will break through to the soulless.

We don't need to counter a message that is impossible to counter. We need to out vote it.