This is grotesque. Netflix is using an AI clone of the late Gene Wilder's voice to host a new reality series.

[highplainsdem]

https://deadline.com/2026/06/netflix-gene-wilder-voice-ai-premiere-date-golden-ticket-1236970711/

The streamer will premiere the Willy Wonka-themed reality competition series on September 23, some 55 years after Roald Dahl’s book Charlie & the Chocolate Factory was turned into a movie starring Gene Wilder.

The news comes with a twist: the company is recreating Wilder’s voice to use in the show using AI, a move that is likely to stoke controversy given concerns around the burgeoning technology. The use of Wilder’s voice has been recreated with the consent of the Wilder Estate with his wife Karen B. Wilder saying that she is “delighted” to introduce the actor’s “magic to a new generation”.

Deadline understands that Netflix worked closely with ElevenLabs, the AI audio company that counts Matthew McConaughey among its investors, to recreate Wilder’s voice. ElevenLabs has recently worked to recreate Michael Caine’s voice for an audiobook of The Odyssey and recently partnered with The Stan Lee Estate to create the superhero creator’s voice.

-snip-

“More than five decades after Gene brought Willy Wonka to life, people of all ages and backgrounds around the world continue to find joy, laughter and inspiration in his performance,” said Karen B. Wilder, Gene Wilder’s wife, on behalf of the Gene Wilder Estate. “Gene had a remarkable ability to bring humor, wonder and heart into people’s lives, and that connection has endured for generations. We are delighted that Wonka’s The Golden Ticket celebrates the warmth and imagination that he brought to the role, introducing that magic to a new generation while honoring the fans who have cherished it for decades.”

-snip-

There is no "warmth" in an AI voice. There is cold profit and a disdain for real actors who could have had the jobs the AI is used for.

Netflix uploaded the YouTube trailer for the series, with the fake voice (below) - and with no acknowledgment that it is AI. People noticed anyway. Some of the YouTube comments below the video:

Some YouTube comments:

0:48 Why does Wonka sound like HAL 9000


its horrible


You used AI to force Gene Wilder into this. I am extremely disappointed, Netflix.


Nothing says "we appreciate actors" like using dead people for shitty ai programs, disgusting.


Why didn't you get chalamet to voice it instead of using ai?


I can find Gene Wilder impersonators that sound more like him than that AI voice. Wrong cadence, no melody to it.

[2naSalit]

1. Hopefully...

Nobody wants to watch it and it fails in a hurry.

[cab67]

2. Was this done in cooperation with Gene Wilder's estate?

I'm sort of OK with recreating the voices of deceased actors IF that person's heirs or surviving family consent to it.
This was the case for the estates of Peter Cushing and Carrie Fisher, both of whom "appeared" in Rogue One after they'd died.

[TheProle]

3. From the OP

The use of Wilder’s voice has been recreated with the consent of the Wilder Estate with his wife Karen B. Wilder saying that she is “delighted” to introduce the actor’s “magic to a new generation”.

[highplainsdem]

7. That wasn't generative AI, which didn't exist when that film was made. AI voice generators, like

AI text generators, are trained with a huge amount of stolen data, even if they might be customized later to try to copy a particular writer's style or a particular voice.

Rogue One used CGI and some other digital tech, but not generative AI based on theft.

[Ohio Joe]

18. They are not 'trained'...

They are have well keyed access to large databases. Nothing more.

[highplainsdem]

19. They are trained. That's the term used.

[Ohio Joe]

22. Words have meanings... And you are being lied to...

Don’t fall for it. Don’t fall into their lies and perpetuate them.

[orleans]

4. so if the wilder estate is good with it then ... ? good for them, i guess

i didn't play the video, but i don't like the idea of it. my opinion doesn't count in a matter such as this.

[highplainsdem]

5. Your opinion counts as far as whether it's ethical. IMO it's unethical. It harms all actors if AI replacement

of actors' voices and likenesses becomes commonplace, and the genAI tool used to create Wilder's voice is from a company that's been sued for training its AI on recordings of voices it didn't have consent to use. Having consent to use Wilder's voice doesn't make the AI ethical if much of its training data was stolen.

[orleans]

20. well, if you want to talk about AI ethics then i agree with everything you said

generally speaking, i hate AI and its theft of artists of all walks/persuasions/creative paths, and its theft of pieces of anyone/everyone

(i've heard it can be helpful in medical/surgery situations. maybe it can. i don't know--but we're not talking about that)

what puzzles me (bothers me/drives me crazy) is when creatives/artists use AI (such as singer/songwriter/musician releases a cd and uses AI art rather than having an actual artist create the artwork)

[highplainsdem]

21. I hate seeing creatives in one field using AI that rips off creatives in another field, too. The excuses

are usually lack of time and money. But they need to understand that humans are all in this together, and if they show they think it's OK to use these tools, they're giving cover to the AI robber barons' theft of IP and AI companies selling AI as a way to replace human artists and workers.

I have seen musicians condemned by their fans when they used AI artwork. As they should have been.

One of my favorite singers used AI for a video last year. Really tacky AI artwork. I didn't post the video here, and I saw other fans criticizing the AI use on YouTube. I hope he noticed the YT comments and won't make that mistake again.

[cab67]

6. my approval or disapproval would depend heavily on context.

In this case, the program is closely linked to a character Gene Wilder made iconic. Wilder's family is OK with it. Not sure I'd watch, but I wouldn't be a loud voice of disapproval, either. The voice of a living actor - for example, the actor who played him in the newer Wonka movie (I've forgotten his name) - might have been preferable, but Wilder's voice would make sense in this context.

If they were using Gene Wilder's voice for a program that has nothing to do with his life and career, and if they were doing it regardless of what anyone in Wilder's personal circle thinks, that's another matter.

[orleans]

17. johnny depp played willy wonka in a remake back in 2005. i liked johnny depp but i remember hearing

the movie & his character was a bit dark. so i never wanted to see it.

this new one that they're making: no thanks. i'll never watch this one either.

[spanone]

8. It's not a very good recreation of his voice. imo.

[highplainsdem]

14. I agree.

[chowder66]

16. It isn't.

[highplainsdem]

9. From Consequence:

https://consequence.net/2026/06/gene-wilder-willy-wonka-game-show-netflix/

Seriously, there’s no reason to play around with digital corpses like this. No one watching at home will be confused as to why Gene Wilder isn’t an active presence in a Willy Wonka game show; he’s got a very good excuse for passing on the opportunity. Just get a human to do it. A living one. Literally anyone. A man, a woman, an Oompa Loompa… Hell, put James Corden in a velvet top hat. I’d actually rather watch that.

-snip-

Wilder passed away in 2016, following a lengthy retirement from acting spent writing books — while alive, he never delved into hosting, beyond a stint as a guest programmer for TCM in 2014 and an appearance on Where in the World Is Carmen Sandiego? in 1992. (I very much would like to find a clip of the latter, if anyone out there has any suggestions.) As a comedian, even in his most unhinged moments, he always carried himself with dignity. This is not that.

[Kid Berwyn]

10. It is grotesque.

AI will replace human imagination so fast, it will make a robot’s head spin. For ever.

[highplainsdem]

15. It's important to resist it. To make it clear AI's pretense of creativity and humanity will never be acceptable.

[highplainsdem]

11. From Vulture (New York magazine):

https://www.vulture.com/article/netflix-wonka-game-show-gene-wilders-ai-voice.html

Netflix is releasing a new game show, one that combines the popularity of Squid Game, the timeless charms of the live-action Wonka experience, and the unwanted ubiquity of technofascist horrors beyond our comprehension. Wonka’s The Golden Ticket is a competition series where 12 lucky contestants will get to live out the classic childhood fantasy of winning a Golden Ticket to Willy Wonka’s Chocolate Factory, which has been rendered in the teaser trailer with a mix of cheap AI graphics and colorful, whimsical physical sets. “Once inside, contestants must navigate a series of Wonka’s games, tests, and temptations designed to challenge them physically, mentally, and morally,” says Netflix.

The trailer alone is mentally and morally challenging enough, as it is narrated by the artificially reconstituted voice of a dead man. The series will feature the voice of Gene Wilder, who played Wonka in the 1971 film and died in 2016 from complications with Alzheimer’s disease. The voice in the trailer is creepy and not in the way that Wonka is meant to be creepy. It’s upsetting to hear an un-ensouled voice entreating us to “marvel at the magic you remember,” negating its attempt at lazy nostalgia-baiting with its unfortunate robotic reminder of a dystopian present.

-snip-

[highplainsdem]

12. The Independent: Netflix faces backlash over AI-recreated Gene Wilder voice for new Willy Wonka competition series

https://www.the-independent.com/arts-entertainment/tv/news/netflix-willy-wonka-gene-wilder-ai-b3006104.html

The reveal of the AI-generated voice has failed to spark wonder with fans of Wilder or the 1971 film. One wrote on X: “Gene is rolling in his grave.”

Another opined that the AI voice “almost sounds like gene wilder, but not really and is a plastic substitute that people will eat up because the robots have made them stupid, This is an obscenity.”

A third added: “Someone should have voiced this better, the ai voice lacks emotion, no soul no depth.”

While another wrote: “WORST VERSION OF HIS VOICE! WTAF… you couldn’t go with more than one take from the AI bot?! I could probably piece together an amalgamation of just things genes said in movies and get a smoother more natural dialogue feels… he said ‘extraordinary’ entirely WRONG… rip Gene.”

The article also links to Wilder's last interview, in 2013, in which he explained that he left Hollywood in 1991 because of "the kind of junk" they were doing: "I didn’t want to do 3D, for instance."

Somehow I doubt he'd have been happy to be told there'd be an AI clone of his voice to host a reality show.

[highplainsdem]

13. And Lance Ulanoff, editor of TechRadar and an AI fan, says this misuse of AI "broke" him:

https://www.techradar.com/streaming/entertainment/im-an-ai-fan-but-netflixs-use-of-an-ai-generated-gene-wilder-voice-for-its-willy-wonka-reality-show-broke-me-and-weve-officially-gone-too-far

I'm an AI fan, but Netflix's use of an AI-generated Gene Wilder voice for its Willy Wonka reality show broke me — and we've officially gone too far
Opinion
By Lance Ulanoff published 4 hours ago
A golden ticket to hell

-snip-

The AI Wilder voice in this trailer is devoid of passion, pathos, or really any recognizable human emotion. It's a soulless Gene Wilder.

Look, there's no doubt the power of AI is transforming life and culture. It lets us do things we never thought possible. It's a co-worker, a companion, a sleuth, a coder, and a creator, but we are now at the point where we must ask ourselves: Just because AI can, should it?

I guess we can ask a similar question about the AI-generated Val Kilmer in the unfortunately titled As Deep as the Grave. While I can understand if Kilmer had completed some filming and they wanted to bridge the gap in scenes filmed after his death, this full-scale recreation, even with the estate's permission, seems wrong. I love these actors, but none are irreplaceable, and using their likenesses and voices simply to generate nostalgia and sell a product feels very wrong, and certainly not the best use of AI (and all the resources behind it).

Surely, we can agree that it's often better to let the dead stay dead and not try to resurrect a simulacrum of their essence through the power of AI. The results are, to be honest, rather like the work of Baron Von Frankenstein: a monstrous creation that probably has no place on earth.

[highplainsdem]

23. From NME: Willy Wonka fans appalled by "ghoulish" Gene Wilder AI narration: "This is pure evil"

https://www.nme.com/news/tv/willy-wonka-fans-appalled-by-ghoulish-gene-wilder-ai-narration-this-is-pure-evil-3954364

The beloved actor is remembered as the definitive portrayal of the character for many. Wilder died in 2016, but his wife has granted the show permission to use an AI recreation of his voice for the series. Amid the ongoing debate about AI in entertainment, many users on X (formerly Twitter) have reacted negatively to the move.

“Fucking Sick. and I don’t mean that as a compliment,” wrote one person online. “Gene Wilder is GONE and so is his magic. This is pure evil to use his memory with AI crap. Netflix has reached all time LOWS.”

Many questioned the ethical implications of using a deceased actor in such a way. “I would rather Netflix let Gene Wilder rest instead of turning him into AI slop,” wrote one user, while another added: “Netflix treating a dead man’s voice like free stock footage just shows how fast they’ll gut any legacy for another cash grab instead of making something original.”

Other posts described it as both “ghoulish” and “dystopian”, with calls to “let the man rest”.