MAGA's sad effort to make "trad" sexy

[marmar]

I read the right-wing women’s magazine sex issue so you don’t have to
Evie magazine, conservatism's answer to Cosmo, tried to make "trad" sexy. It failed

By Amanda Marcotte
Senior Writer
Published May 8, 2026 6:45AM (EDT)


(Salon) "Body count? One. Orgasms? Countless,” reads the caption over a photograph of a woman’s crotch, which is bare except for some strategically-placed flower petals. Another illustration shows a woman’s hand resting on a man’s naked back. The awkwardly-worded motto reads “Make him hard, not his life.”

No, this isn’t your mother’s conservative Christianity. But in many ways, Evie Magazine is selling something worse.

....(snip)....

Evie Magazine is the latest iteration of these long-standing efforts to sell fundamentalism to young people with “hip” packaging. The young women’s magazine has admittedly been more successful than its predecessors, mostly due to what seems like a large infusion of cash that allows both its website and print edition to ape the expensive look of its worldly competitors, like Teen Vogue or Cosmopolitan. In its seven years of existence, Evie has strived to escape the cringeworthy reputation of evangelical youth culture by featuring scantily-clad models and even risqué content — which is supposed to be for married women only.

But even by these standards, their newly released “Sex” issue is surprising. At first blush, it’s hard to even believe it’s meant to push traditional gender roles on women. The cover features a bride in wedding-night lingerie, and the contents are positively NC-17: illustrations of naked couples copulating, how-to manuals for performing oral sex, bodice ripper-style descriptions of sexual intercourse and full-page photographs of models in suggestive poses, like eating cherries or drinking open-mouthed from a hose. Old-school religious conservatives would be appalled, and in fact, many complained on Evie’s Instagram page that the magazine, which is published by Gabriel Hugoboom and Brittany Martinez, a husband and wife team, had gone too far.

....(snip)....

Evie’s “Sex” issue is not a useful guide on the art of, well, sex. Instead, it’s propaganda, meant to sell a young, inexperienced audience on the idea that being a submissive wife in a traditional marriage is an erotically-charged and sexually-fulfilling lifestyle. The magazine is clever about concealing its agenda. The words “Christian” or “religious” are carefully avoided in favor of euphemisms like “traditional.” Instead of scolding the reader about the alleged evils of premarital sex, abstaining until marriage is simply (and falsely) presented as the cultural norm. The use of terms like “men” and “women” is scant; the magazine mostly refers to “husbands” and “wives,” as if sexual contact outside of heterosexual matrimony is so rare as to barely rate a mention. In 21st-century America, it’s exceedingly rare for women to be virgins on their wedding day. But inside the “Sex” issue, it’s just assumed that a woman’s wedding night will be her sexual initiation. ................(more)

https://www.salon.com/2026/05/08/i-read-the-right-wing-womens-magazine-sex-issue-so-you-dont-have-to/

[no_hypocrisy]

1. Heeeeere we go . . . . Regurgitation of The Total Woman

https://en.wikipedia.org/wiki/The_Total_Woman

The Total Woman is a self-help book for married women by Marabel Morgan published in 1973. The book sold over 500,000 copies within the first year, making it the most successful non-fiction book in the U.S. in 1974.[1] Overall, it sold more than ten million copies.[2] Grounded in evangelical Christianity, it taught that "A Total Woman caters to her man's special quirks, whether it be in salads, sex, or sports,"[3] and is perhaps best remembered for instructing wives to greet their man at the front door wearing sexy outfits; suggestions included "a cowgirl or a showgirl." "It's only when a woman surrenders her life to her husband, reveres and worships him and is willing to serve him, that she becomes really beautiful to him," Morgan wrote.


No thanks, I think I'll stick to The Happy Hooker.

https://en.wikipedia.org/wiki/The_Happy_Hooker

An international phenomenon upon its initial publication in 1972, The Happy Hooker established Xaviera Hollander—previously the most powerful madam in New York City—as the world's best-known observer and commentator on sexual issues. A racy account of her life behind the brothel door, The Happy Hooker became an instant classic that marked the intersection between the Playboy generation and the sexual revolution of the feminist era. Hollander left no vice unturned, covering lesbianism, bondage, and other sexual appetites with a frank tone that left the reader with no doubt that they were listening to a master…or mistress, as it were.

[mwmisses4289]

2. Evie claims to be 7 years old?

I first became aware of it about 2 years ago, and I seem to remember it was touting itself as a new mag, with that rich gal from ballet farm being touted as their 1st cover model. Guess I was wrong. I know I first heard about the whole "trad wife" nonsense about two years ago, when there was some controversy with the ballet farm gal and her hubby, some airline execs son.

[Baitball Blogger]

3. seducing them into sex slavery.

[valleyrogue]

4. Cosmo is nothing to brag about, either.

Sexist ideas come in all kinds of packaging.

I am not a fan of Amanda Marcotte. She isn't the brightest bulb in the chandelier.

[HighFired49]

26. And her English?

Her English is atrocious. "Commentator" is old and never was correct, and has been mostly replaced with "commenter". In addition, her use of "has strived" should be "has striven", and why is a hyphen needed in "awkwardly-worded"? Then her "efforts to sell fundamentalism to young people with “hip” packaging."? Do the young people have "hip packaging"? Sheesh!!

Those were just a few issues that I noticed in a quick read. After that, I probably wouldn't read anything else that she has written. Sad for a "senior writer" to make so many errors in just a couple of paragraphs. My English isn't perfect, but I don't claim to be a "senior writer".

[valleyrogue]

33. She started with a blog years ago.

I wasn't impressed with her then. Not much has changed in twenty years.

[GenThePerservering]

35. Awkwardly-worded

Is a compound modifier.

[LearnedHand]

41. Adverbial compound modifiers are not hyphenated

It should be “awkwardly worded.”

[milestogo]

5. Is this the one with the Saran Wrap?

A woman should greet her husband at the door wearing only Saran Wrap.

[SergeStorms]

9. That's not sexy.....

it's more of a cry for help.

[blubunyip]

31. I wonder how many women ran out to buy a box of Saran Wrap

[valleyrogue]

34. Marabel Morgan, now 88 or 89,

later went into the health care industry.

[Midnight Writer]

6. A few years back, we had The Promise Keepers. They became very popular around here.

Promise Keepers believe The Man is chosen by God to rule the family with a strong hand. Women are here to be the helper of The Man.

Of course, every abusive, controlling, bullying asshole jumped on to this "Movement" that made it virtuous to be a tyrant in your own home.

[Stargazer99]

14. You got that right!!!! It is time for men to grow up and quit wanting worship as that belongs to God not man

[XCSki]

22. Feeble god

Man needing worship, I get. God needing worship? Must be a feeble one there. Must have better things to do as a god, I’d think.

[Joinfortmill]

7. Jeezus.

[ChicagoTeamster]

8. "Be the Mary Magdalene to his Jesus"

[tanyev]

24. *snort*

[The Madcap]

10. Back to the Stone Age, bit by bit.

I will never understand why people would want to subjugate themselves to such a rigid system.

So, as a man, my obligation is to go out and work every single day (except Sunday), all day long, come home to a hot dinner, ignore the kids, and provide every single penny to the family. My wife must cook the dinner, look beautiful every minute, raise the children, make the house perfectly clean, and serve my every need at my command...

That seems to be what these people are saying. I just don't understand why working together on tasks and enjoying family life together is so forbidden. It's like humans are two completely different species: male and female, with no overlap.

I get being alluring to one's partner. That is a good thing. Subjugation, though, is on a completely different level.

I'll pass.

[bluestateboomer]

11. Hysteria Podcast dealt with this subject

?si=FXEEz9qRT4hX4_VI

[JenniferJuniper]

12. I have a niece marrying a fundie Catholic

this summer.

She wants to be a Trad wife because "school was so difficult and work has been so stressful, I just want to stay home and have babies and make brownies. Just be a beautiful little girlie all day, getting ready for my hubs to get home".

And wear pearls and high heels all day, I reckon?

Oh, girl. You have no idea what you are setting yourself up for. I wish more of my mother's generation were still alive to tell her what that life is really like.

[Xavier Breath]

15. I'm thinking that any man who would seek out a wife like that will soon get bored with what he has at home.

[JenniferJuniper]

28. Yeah, those brownies better be really, really good.

[mwmisses4289]

40. Seems like someone posted a study that

showed while these guys claim they want a submissive wife, they really have nothing but contempt for their submissive wives. Not sure what these guys think they want: i have a feeling even they don't know what they want!

[OMGWTF]

16. I hope she chose a good man, otherwise, she is setting herself up for failure.

Every woman needs to have her own money and skills to make money.

[hunter]

23. She'd be better off buying a lottery ticket.

[GenThePerservering]

36. He'll get the usual mistress. nt

[Skittles]

39. these kind of gals end up in shelters

yes indeed

[skypilot]

13. Gabriel HUGOBOOM???

Is that his manosphere name?

[GenThePerservering]

37. It's Dutch, I believe. nt

[Farmer-Rick]

17. I was always horrified by the idea

That a woman could be dumped from the marriage at 50 and get nothing to live on.

Alimony is very rare now a days. And it's never permanent and can easily be modified. Most men aren't rich enough to warrant paying allimony anyway. So the trad wife loses all her financial security and must rely on the whims of some guy.

It is still used in long-term marriages where there is a massive income disparity or if one spouse is disabled or in poor health. But it's very rare and of course can be changed easily enough.

The best bet for a wife after divorce is to get a lump sum payout. But average middle class men don't have enough money to split between 2 households. And that means the trad wife is left hanging with no means of support and no career opportunities. That must be very scary. It would be for me....

[jmbar2]

21. Yeah, they don't talk about that in TradVille

I would be terrified for any younger woman relative in my family going that route. Job prospects in the future with no skills, trying to enter the workforce at midlife? No retirement beyond hubs portion of SS?

Yipes!

[Martin68]

18. Excellent analysis.

[progressoid]

19. What To Wear To Church: The Etiquette Guide Every Girl Needs.

Yep. That's a real article.

https://www.eviemagazine.com/post/what-to-wear-to-church-the-etiquette-guide-every-girl-needs

[Oneironaut]

20. These normie gender-obsessed magazines are often honestly one of the greatest spreaders of misogyny.

These people are obnoxious. I absolutely love being lectured by cis men the unending importance of all women being fuckable to them, but also how we should treat a man like a helpless child by doing everything for them.

[NBachers]

25. Jack Jones - Wives and Lovers

?si=FYvaRJitEShZZPIg

[Seinan Sensei]

27. So if I'm a man, and it's my house, then I get to make all the rules, right?

Soooooo …

What if I “rule” that, in my house, my Wife and I are co-equals?
What if I say that, in my house, my Wife and I each hold co-equal status and have co-equal input?

And if Hugoboom or Boomhauer or anyone else says I’m not allowed to do that, then that would mean I am not the man-of-the-house … that YOU are the man of my house.

Get out of my house, asshole.

[MIButterfly]

29. In the late 60s, I remember being in Math class in what was called junior high back then

and asking the teacher why I had to learn algebra when all I was going to do when I grew up was get married and sit home watching TV all day. Such lofty goals. By the time I graduated high school, I had left that notion way behind me, thank goodness! The last thing in the world I wanted to do was get married and "sit home all day."

My first boyfriend, my first love, said "no wife of mine is going to work" and that didn't sit well with me at all. That, and his saying that his mother insists that her grandchildren call her Meemaw, drove a wedge between us that couldn't be fixed. Apologies to all those who call their grandmothers Meemaw but I was from Michigan and had never heard that word before and to me, it just didn't sound right.

Anyway, my point is, in the late 60s and early 70s, to get married out of high school and become a homemaker was considered the norm, but this is 2026. Women don't have to do that anymore. We don't have to go to college solely to snag ourselves a good husband. If that's what a woman chooses to do, God bless her and she can have at it. But now we have choices. Nobody should be telling us what we SHOULD do or how we should "behave" in a marriage. As was stated by another poster above, what happens to the trad wife when hubby turns 45 and wants to be single again and leaves her with no marketable skills?

[Jedi Guy]

30. "...his mother insists that her grandchildren call her Meemaw."

That reminds me of my childhood in the deep South. A lot of my friends called their grandparents Meemaw and Peepaw, which sounded frankly bizarre to me since I'd grown up calling my grandparents Grandma and Grandpa.

I was teasing my Dad one day and told him that when I had kids I'd raise them to call him Peepaw. He replied, totally deadpan, "Go right ahead. Nothing says I have to answer them."

My old man could be pretty sassy sometimes.

[MIButterfly]

32. That is hilarious!

LOL! Sounds like your dad was pretty quick with the comebacks.

[GenThePerservering]

38. These people can push this nonsense all they want

but that genie is not going back into the bottle